1997

November 10

• Display: Multiple Scan 720 display introduced
• Display: AppleVision displays renamed to ColorSync 17", 20"
• Power Mac: Power Macintosh G3 introduced
• PowerBook: PowerBook G3 introduced

1998

January 6

• Power Mac: Second 266MHz Power Macintosh G3 minitower model added

March 2

• Power Mac: Power Macintosh G3 with built-in modem introduced
• Power Mac: Power Macintosh G3 prices lowered

March 17

• Display: Apple Studio Display introduced

March 18

• Power Mac: 300MHz Power Macintosh G3 added to lineup

March 31

• Power Mac: New Power Macintosh G3 All-in-one launched

May 6

• iMac: iMac unveiled
• PowerBook: PowerBook G3 Series introduced

July 8

• PowerBook: PowerBook G3 DVD kit introduced

August 12

• Power Mac: Power Macintosh G3 upgraded to 333MHz

August 15

• iMac: iMac goes on sale

September 1

• PowerBook: PowerBook G3 line simplified

October 1

• PowerBook: PowerBook G3/300 with CD-ROM added to lineup

October 17

• Power Mac: Power Macintosh G3 All-in-one discontinued

October 26

• iMac: iMac rev B surfaces

1999

January 5

• Display: Blue and White Studio Display line introduced
• iMac: iMac bumped to 266MHz; fruit flavors launched
• Power Mac: Power Macintosh G3 (Blue and White) launched

March 8

• PowerBook: PowerBook G3 prices lowered

April 14

• iMac: iMac gets 333MHz processors

May 10

• PowerBook: PowerBook G3 (Bronze Keyboard) introduced

June 1

• Power Mac: Power Macintosh G3 gets 450MHz processor

July 21

• AirPort: AirPort introduced
• iBook: iBook unveiled

August 31

• Power Mac: Power Mac G4 introduced

September 12

• iBook: iBook ships

October 5

• iMac: iMac slot-loading models debut

October 13

• Power Mac: Power Mac G4 line drops 50MHz; 500MHz delayed

December 2

• Display: 15" display with DVI introduced
• Power Mac: Power Mac G4 gets ATI Rage 128 Pro; All AGP

2000

February 16

• iBook: iBook Special Edition launched
• Power Mac: Power Mac G4/500 relaunched
• PowerBook: "Pismo" PowerBook G3 launched

July 19

• iMac: Sage/Ruby/Indigo/Graphite/Snow iMac line launches
• Power Mac: Power Mac G4 Cube launched
• Power Mac: Dual processor Power Mac G4s launched

September 13

• iBook: iBooks with firewire announced
• PowerBook: PowerBook G3 gets more RAM, bigger hard disk

2001

January 9

• Power Mac: Power Macs reach 733MHz
• PowerBook: PowerBook G4 Titanium debuts

February 22

• iMac: Flower Power and Blue Dalmation iMacs launched
• Power Mac: CD-RW option added to Power Mac G4 Cube

March 8

• Power Mac: CD-RW model 733MHz Power Mac G4 added

May 1

• iBook: Dual USB iBooks announced

May 22

• iBook: BTO Combo drive iBook becomes retail configuration

July 3

• Power Mac: Power Mac G4 Cube "on ice"

July 18

• iMac: iMacs get 700MHz processors
• Power Mac: Power Mac gets 867MHz G4 and "quicksilver" enclosure

August 24

• PowerBook: PowerBook G4 price drops

October 1

• iMac: $799 CD-ROM iMac quietly added to lineup

October 16

• iBook: iBook gets 600MHz G3, 100MHz bus
• PowerBook: PowerBook G4 now up to 667MHz

October 23

• iPod: Apple Presents iPod

November 13

• AirPort: Dual Ethernet Airport Base Station introduced

December 17

• PowerBook: PowerBook G4 gets combo drive as standard

2002

January 7

• iBook: New iBook line now includes 14-inch model
• iMac: Flat Panel iMac announced

January 28

• Power Mac: Power Macs hit 1GHz

March 20

• iMac: iMac prices increased $100
• iPod: Apple Introduces 10GB iPod

April 29

• PowerBook: PowerBook gets DVI; high-res screen; audio input

May 14

• iBook: iBook gets 700MHz G3, 16MB Radeon
• Xserve: Xserve introduced

June 4

• eMac: eMac for consumers announced

July 17

• iMac: First 17-inch iMac launched
• iMac: iMac G3 line reduced to single Snow model
• iPod: Apple introduces second generation iPods

August 13

• eMac: Combo and SuperDrive eMacs added to lineup
• iMac: iMac prices lowered
• Power Mac: Power Mac G4 bumped to Dual 1.25GHz

September 18

• iMac: AirPort Card no longer includes iMac adapter

November 4

• PowerBook: PowerBook gets 1GHz G4 and SuperDrive option

November 6

• iBook: iBook gets 800MHz G3, 32MB VRAM

2003

January 7

• AirPort: AirPort Extreme debuts
• PowerBook: 17-inch PowerBook G4 released
• PowerBook: 12-inch PowerBook G4 released

January 28

• Power Mac: Power Mac G4 gets 1.42GHz and FireWire 800

February 4

• iMac: 17-inch iMac gets 1GHz processor; DDR; AirPort Extreme; audio input

February 10

• Xserve: Xserve gets 1.33GHz processors

March 18

• iMac: Last iMac G3 discontinued
• Xserve: Xserve Cluster Node model added

April 22

• iBook: iBook gets G3s up to 900MHz

April 28

• iPod: 3G Dock Connector iPods announced

May 6

• eMac: eMac gets 1GHz G4 and $799 CD-ROM model

June 23

• Power Mac: Power Mac G5 unveiled
• Power Mac: Power Mac G4 rereleased as Mac OS 9 alternative to G5

September 8

• iMac: iMac line upgraded to 1GHz 15-inch, 1.25GHz 17-inch
• iPod: 15GB and 30GB iPods replaced by 20GB and 40GB models

September 16

• PowerBook: 15-inch PowerBook goes aluminum
• PowerBook: 12-inch PowerBook gets DVI, 1GHz processor
• PowerBook: 17-inch PowerBook gets 1.33GHz processor

October 22

• eMac: 800MHz eMac dropped and other prices lowered
• iBook: iBooks get G4 processor and slot loading drive

November 18

• iMac: 20-inch iMac G4 launched
• Power Mac: Power Mac G5 single 1.8GHz replaced with dual 1.8GHz model

2004

January 6

• iPod: Apple Introduces iPod mini
• iPod: iPod 10GB replaced by 15GB model
• Xserve: Xserve G5 introduced

April 13

• eMac: eMacs updated to 1.25GHz

April 19

• AirPort: AirPort Base Station with Power over Ethernet support added
• iBook: iBooks updated to 1.0 or 1.2GHz
• PowerBook: PowerBook G4s up to 1.5GHz released

June 7

• AirPort: AirPort Express introduced
• AirPort: Original AirPort Card discontinued
• AirPort: AirPort Extreme Card price lowered

June 9

• Power Mac: Power Mac G5 line updated; now up to 2.5GHz

July 19

• iPod: 4th Generation iPod released

August 31

• iMac: iMac G5 introduced

October 19

• iBook: iBooks up to 1.33GHz released
• Power Mac: New single 1.8GHz Power Mac G5 model

October 26

• iPod: iPod photo released
• iPod: U2 Special Edition iPod introduced

2005

January 11

• iPod: iPod shuffle introduced
• Mac mini: Mac mini debuts
• Xserve: Xserve G5 upgraded to 2.3 GHz

January 31

• PowerBook: PowerBook G4 updated to 1.5GHz and 1.67GHz

February 23

• iPod: iPod photo models reconfigured
• iPod: 6GB iPod mini introduced

April 27

• Display: Cinema Display prices reduced
• Power Mac: Power Mac G5 updated to 2.7GHz

May 3

• eMac: eMac upgraded to 1.42GHz
• iMac: iMac G5 upgraded to 2GHz

June 15

• Power Mac: Single Processor 1.8GHz Power Mac G5 removed from U.S. Apple Store

June 28

• iPod: "iPod photo" becomes standard iPod

July 26

• iBook: iBook updated to 1.33 or 1.42GHz
• Mac mini: Mac mini gets 512MB RAM, other tweaks

September 7

• : Motorola ROKR introduced
• iPod: iPod nano introduced

September 27

• Mac mini: Updated Mac minis surface

October 12

• eMac: eMac quietly retired
• iMac: iMac G5 with iSight and Front Row introduced
• iPod: Fifth Generation iPod (aka iPod with video) introduced

October 19

• Power Mac: Dual Core Power Mac G5s introduced
• PowerBook: 15-inch and 17-inch PowerBooks get higher resolution screens, DDR2

2006

January 10

• : MacBook Pro introduced
• iMac: Intel iMacs introduced